Architects of Direct Response
A direct response agency that runs on its own marketing intelligence engine.
01 · The Return
Then I stood in front of 300 agency owners and told them their model was dying — that selling hours would lose to selling systems. I spent the next two years building the thing I told them to build. Hemon is back, and it runs on an engine no agency in the world has.
Ashton Shanks, Founder
02 · The Mechanism
A proprietary scoring system. Nothing below threshold reaches your ad account.
Every asset carries a record of the decisions that made it. Performance traces back to creative choices, not luck.
3,400 fingerprinted assets across 2,130 campaigns. Your first campaign doesn't start from a blank page.
Asset 0417·A·09
Cleared to account
87/100
Copy
You already know which month broke your margin. You just don't know which ad did it.
Static, single frame. Headline and first line of body only.
DispositionShipped · 11 Mar 2026
Asset 0417·A·10
Held below threshold
58/100
Copy
Scale your brand faster with smarter ads that actually work.
Static, single frame. Headline and first line of body only.
DispositionRegenerated · not shipped
Asset 0417·A·09
Cleared to account
87/100
You already know which month broke your margin. You just don't know which ad did it.
Asset 0417·A·10
Held below threshold
58/100
Scale your brand faster with smarter ads that actually work.
| Fingerprint | 87 | 58 |
|---|---|---|
| Angle | Cost of not knowing | Generic growth |
| Framework | Problem–Agitate–Mechanism | Benefit stack |
| Sophistication | Stage 4 | Stage 2 |
| Triggers | Loss aversion · Specificity | Aspiration |
| Avatar | Operator, $2–25M | Undifferentiated |
| Channel | Meta · Feed | Meta · Feed |
| Disposition | Shipped | Regenerated |
Both assets were written for the same brief. One reached the ad account. The record shown is the output of the scoring system; the scoring itself is not published.
The Hemon Standard
03 · The Record
Placed across Meta and email for direct-response brands. Every figure here survives being asked about.
Forbes-published. Took the stage in 2023 to tell 300 agency owners the hours model was finished, then spent two years proving it.
Four years of accounts, closed cleanly in 2023. Nothing here is a first attempt.
04 · What We Do
01
Meta, scored before launch. You stop paying the auction to learn what doesn't work.
02
Sequences built from the same scored library. Revenue that isn't priced by the auction.
03
Every asset fingerprinted at production. Winners are repeatable on purpose, not on recall.
05 · Fit
$2M to $25M in revenue, with an offer that already converts.
An owner who reads their own numbers and expects to be shown the work.
Enough spend that a scoring gate changes the outcome.
Pre-revenue, or still testing whether the offer works.
Anyone who needs the first offer built for them.
Anyone comparing agencies on price.
06 · The Invitation
When the three are filled the list is closed until one opens. Tell us what you spend and we will tell you plainly whether the engine is worth pointing at your account.
To enquire, write to hello@hemon.ai